Privacy Policy
Last updated: 13 December, 2025
This Privacy Policy explains how Be The Other LTD (“we”, “us”, “our”) collects, uses, stores, and protects your personal information when you use our website or services. It also outlines your privacy rights and how the law protects you.
By using our website, you agree to the collection and use of information in accordance with this policy.
Who We Are
Company: Be The Other LTD
Address: 616 High Road Leyton, London E10 6EZ
Country: United Kingdom
Website: www.betheother.com
Email: hello@betheother.com
Information We Collect
Personal Data
We may collect personal information that you voluntarily provide, including:
Name
Email address
Phone number
Billing and shipping address
Order details and purchase history
Usage Data
Collected automatically and may include:
IP address
Browser type and version
Pages visited and time spent
Device identifiers and operating system
This data helps us understand how our website is used and improve your experience.
Cookies & Tracking Technologies
We use cookies and similar technologies to:
Enable essential site functionality
Remember preferences
Analyse website traffic
Improve performance and user experience
You can manage or disable cookies via your browser settings. For more details, please see our Cookies Policy.
How We Use Your Information
We use your personal data to:
Process and fulfil orders
Deliver products and manage payments
Communicate about your order or account
Provide customer support
Send newsletters, style tips, and exclusive offers (only if you opt in)
Improve our website, products, and services
Comply with legal obligations
You can unsubscribe from marketing emails at any time via the link in our emails.
Sharing Your Information
We may share your data with trusted third parties such as:
Payment processors
Shipping and delivery partners
Website hosting and analytics providers
These providers only receive information necessary to perform their services and are required to protect your data.
We do not sell your personal information.
International Customers & Data Transfers
As an international brand, your data may be processed outside the UK or EU. When this happens, we ensure appropriate safeguards are in place to protect your information in line with UK GDPR standards.
Data Retention
We retain your personal data only for as long as necessary to:
Fulfil orders and services
Meet legal, tax, and accounting requirements
Resolve disputes and enforce agreements
Your Data Protection Rights
Under UK GDPR, you have the right to:
Access your personal data
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing
Request data portability
Withdraw consent at any time
To exercise any of these rights, email us at hello@betheother.com.
Security of Your Data
We take reasonable technical and organisational measures to protect your data. However, no online transmission or storage method is 100% secure, and we cannot guarantee absolute security.
Children’s Privacy
Our website is not intended for children under 13. We do not knowingly collect personal data from children.
Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their content or privacy practices and encourage you to review their policies.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the “Last updated” date will be revised accordingly.
Contact Us
If you have any questions about this Privacy Policy or how your data is used, please contact us: